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Mega-sporting events as experience goods

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This paper tests the hypothesis that a nation's hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of aprior assessment.

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Malte Heyne, Wolfgang Maennig, Bernd Süssmuth

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Adapt according to the presented license agreement and reference the original author.