Resource title

Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Resource image

image for OpenScout resource :: Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Resource description

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.

Resource author

Ulrich Kaiser

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/24174

Resource license

Adapt according to the presented license agreement and reference the original author.