Resource title

Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector.

Resource image

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Resource description

It is well documented that a large share of new products does not survive their first year in the market. Research reported in this paper examined the relationship between product quality and innovation success. In contrast to existing product innovation literature that focused on industrial goods, this study used food product data from a 2002 German food manufacturing firm survey. Results of Sample Selection Model suggest that premium quality increases product?s success rate. Furthermore, firm size has a significant positive impact on success rate. Intensity of competition as well as retailers? market power reduce product?s success rate.

Resource author

Kevin T. McNamara, Christoph R. Weiss, Antje Wittkopp

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/23598

Resource license

Adapt according to the presented license agreement and reference the original author.