Resource title

The Economics of Media Markets : A Literature Review

Resource image

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Resource description

Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view.The interrelationship of reader and advertising markets,high sunk costs and large economies of scale are typical features.This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.

Resource author

Ralf Dewenter

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/23528

Resource license

Adapt according to the presented license agreement and reference the original author.