Resource title

Media Markets with Habit Formation

Resource image

image for OpenScout resource :: Media Markets with Habit Formation

Resource description

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However,not only the reader but also the advertising market has to be considered by a publisher optimising profits.Because print media markets are highly concentrated a monopoly-monopoly model is built,where both markets are of monopolistic structure.Moreover,a monopoly-duopoly model is considered,where only the reader market is monopolistic but the advertising market is of duopolistic structure.To compare the results from the models regarding habit effects,simple static models are presented as a benchmark.

Resource author

Ralf Dewenter

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/23523

Resource license

Adapt according to the presented license agreement and reference the original author.