Resource title

Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products

Resource image

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Resource description

This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and consumer attention, innovation is a critical strategy to ensure success. This report focuses on the collection of data and analysis of market information that might help identify opportunities for innovation.

Resource author

Kristin L. Rowles, Brian M. Henehan, Gerald B. White

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Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/23477

Resource license

Adapt according to the presented license agreement and reference the original author.