Resource title

On the Efficiency of Spam Mailing and Portal Advertising

Resource image

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Resource description

The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.

Resource author

Martin Bandulet

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/22798

Resource license

Adapt according to the presented license agreement and reference the original author.