Resource title

Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers

Resource image

image for OpenScout resource :: Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers

Resource description

We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets with each ingredient separately. We then decompose the sources of these savings into marginal cost savings and a component that reflects fixed costs of product offerings. The analysis both documents substantial economies of bundling and illustrates the sort of cost analysis that is necessary for understanding tying.

Resource author

David S. Evans, Michael Salinger

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/18983

Resource license

Adapt according to the presented license agreement and reference the original author.