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A Boolean Approach to Airline Business Model Innovation

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Research in business model innovation has identified its significance increating a sustainable competitive advantage for a firm, yet there are fewempirical studies identifying which combination of business model activities leadto success and therefore deserve innovative attention. This study analyzes thebusiness models of North America low-cost carriers from 2001 to 2010 using aBoolean minimization algorithm to identify which combinations of businessmodel activities lead to operational profitability. The research aim is threefold:complement airline literature in the realm of business model innovation,introduce Boolean minimization methods to the field, and propose alternativebusiness model activities to North American carriers striving for positiveoperating results.

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Kristian Hvass

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