Resource title

Markedsundersøkelser som bevis i varemerke- og markedsføringsrett

Resource image

image for OpenScout resource :: Markedsundersøkelser som bevis i varemerke- og markedsføringsrett

Resource description

The focus of this thesis is an analysis of the legal aspects and use of surveys in trademark andmarketing practice litigation in Norway. I examine the legal relevance of surveys and analysehow they are considered as evidence by the courts and administrative bodies.Human behaviour can be defined within a legal context by interpreting legal sources andalso by developing a survey based on the market place. In this thesis, I compare the use ofsurvey findings as evidence of human perceptions in the context of the average consumer whorepresents the opinion of the relevant group. If the factual public opinion of the respectivegroup of addressees is taken into consideration, the rules are interpreted with a basis in themarket place (reality), and not within a formal legal framework (abstraction)...

Resource author

Monica Viken

Resource publisher

Resource publish date

Resource language

nor

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/8367

Resource license

Check the according license before adaptation. When adapting give credits to the original author.