Resource title

Idea Screening in Engineering Design Using Employee-driven Wisdom of the Crowds

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Resource description

The paper investigates the question of screening ideas in the ‘fuzzy front end’ ofengineering design, examining the validity of employee voting schemes and relatedbiases. After an employee-driven innovation project at {Company Name removed for review},99 ideas were to be screened for further development. Based on the concept of ‘wisdom ofthe crowds’, all ideas were individually rated by a broad selection of employees, and theirchoices of ideas and idea categories compared to those of a small team of senior marketers.The study also tested for two biases: visual complexity and endowment effect/ownershipof ideas. The study shows that the crowd wisdom of employees significantly correlateswith the preferences of the marketing team: overall, in top 12 selected ideas and in choiceof idea categories. This match increases when including only the ratings of the mostexperienced employees. The experienced employees also proved to be less affected byvisual complexity in the ideas presented. The endowment effect was potent in that everyemployee proved to be more likely to select their own ideas over others, but this effectdisappeared when aggregating across the crowd of employees.

Resource author

Balder Onarheim, Bo T. Christensen

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Resource publish date

Resource language

eng

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application/pdf

Resource resource URL

http://hdl.handle.net/10398/8255

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