Resource title

Market Entry Mode “Economic” Approaches and “Process” Approaches: - An Integrated Research review

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Resource description

The market penetration problematic has been subject to consideration in the scientificliterature, however, hitherto not on the basis of a coherent and applied theory.Based on selected fields of theory, e.g. ex ante it is presumed that such theories may contributeto the development within the market penetration problematic, and this forms the purpose ofthis scientific article, i.e. to critically evaluate and compare the basics of such theories, analyticargumentation and fields of application. A meta-theoretical argumentation will apply, assuch contributions containing estimated of potential theoretical and methodological flaws –have been surprising limited in numbers.Selected perspectives are not only considered a product of the scientific context, i.e.perspective, within which they were developed, but additionally in relation to the perspectiveutility value as framework of analysis and terms in this context..

Resource author

Flemming Cumberland

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Resource language

eng

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application/pdf

Resource resource URL

http://hdl.handle.net/10398/8141

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