Resource title

You Don’t Have to Be A Giant: - How The Changing Terms of Competition in Global Markets are Creating New Possibilities For Danish Companies

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Globalism has become an emblem for a whole series of dramatic changes in the internationaleconomy. The hyperbole in the media and popular novels that suggests a whirling era of giantcompanies, shifting money, and hapless governments, often hides the distinctive features ofchanging markets. This paper proposes that recent changes in the organization of production andproduct development are altering the terms of competition in many world markets and creatingsignificant global opportunities for Danish firms. Those opportunities promise to enhance thedevelopment of Danish industry and employment. But there are risks. The new opportunities lieboth in the new terms of competition that are observed in altered processes of product andcomponent development and in the cross-national production networks that permit smallcompanies to seize these opportunities. We label as “Wintelism” the new terms of competitionand the new competitive strategies; we call the new organization of production Cross-nationalProduction Networks (CNPNs). New risks lie in the accelerated pace of product and processdevelopment that make it harder and more essential to correctly judge technical developments,competitor strategies, and customer possibilities. The Danish policy question is whether the setof institutions and arrangements that constitute its industrial “market and policy logic”—or to usea different vocabulary, its National System of Innovation—is able to support the pursuit of theopportunities that “Wintelism” and Cross National Production Networks (CNPNs) create.

Resource author

Michael Borrus, John Zysman

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Resource language

eng

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application/pdf

Resource resource URL

http://hdl.handle.net/10398/8114

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