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Processes of Strategic Renewal,

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We discuss strategic renewal from a competence perspective. We argue that themanagement of speed and timing in this process is viewed distinctively when perceivedthrough a cognitive lens. Managers need more firmly grounded process-understanding. Thekey idea of this paper is to dynamically conceptualize key activities of strategic renewal, andpossible sources of break-down as they relate to the managment of speed and timing. Basedon a case from the media industry, we identify managerial trade-offs and show how thesecan be influenced through managing subjective perception, strategic involvement andexternal knowledge-sourcing.

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John Harald Aadne, Volker Mahnke

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