Resource title

Corporate apologia and the attribution of guilt

Resource image

image for OpenScout resource :: Corporate apologia and the attribution of guilt

Resource description

This paper argues that in the difficult disciplines of crisis communication and image restoration, attribution theory has explanatory value. Corporate apologia – the explanations that an organisation offers after an attack on – differs with the type of crisis it is designed to diffuse, and if the crisis concerns legitimacy, the art is to shift the public attribution of guilt or responsibility. The case of Arla vs Hirtshals is used to demonstrate how a concerted effort in impression management succeeded in just such a shift.

Resource author

Anne Marie Bülow-Møller

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/8031

Resource license

Check the according license before adaptation. When adapting give credits to the original author.