Resource title

Brand Thrust: Strategic Branding and Shareholder Value - An Empirical Reconciliation of Two Critical Concepts

Resource image

image for OpenScout resource :: Brand Thrust: Strategic Branding and Shareholder Value - An Empirical Reconciliation of Two Critical Concepts

Resource description

Resource author

Lars Ohnemus

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/8022

Resource license

Check the according license before adaptation. When adapting give credits to the original author.