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Governing Individual Knowledge Sharing Behavior

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The emerging Knowledge Governance Approach asserts the need to build microfoundationsgrounded in individual action. Toward this goal, using the Theory of PlannedBehavior, we aim to explain individual knowledge sharing behavior as being determinedby the intention to share knowledge and its antecedents: attitude toward knowledgesharing, subjective norms, and perceived behavioral control. In addition, we considermanagerial interventions (governance mechanisms) that managers can employ toinfluence the identified antecedents and thereby govern individual knowledge sharingbehavior. We test the model arrived at on a dataset collected among individuals engagedin knowledge sharing in two competing firms. Results of the LISREL analysis show thatthe use of rewards affects attitudes toward knowledge sharing negatively, while the use ofreciprocal schemes and communication mechanisms have a positive effect on subjectivenorms and perceived behavioral control, respectively.

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Dana B. Minbaeva, Torben Pedersen

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