Resource title

Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation

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Resource description

Two studies tested whether introducing images to designers during the designprocess lead to more useful design solutions as evaluated by the end-userswillingness-to-use the final design. It was hypothesized based on theories incognitive science and design that there were at least two paths from images tousefulness. One path concerns analogically transferring within-domainproperties to the design solution. The other path concerns mentally simulatingend-user characteristics and preferences and inclusion of the user in theresulting design. Study 1 supported that random images led to increasedoutcome usefulness, and supported both hypothesized paths, by using withindomainproducts and end-user images as input. Study 2 showed that the imagecategories competed for attention, and that the within-domain product stimuliattracted the most attention and was considered the most inspirational to thedesigners. The practical use of the technique may lead to only marginallyoriginal products perhaps limiting its applicability to incremental innovation.

Resource author

Bo T. Christensen

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/7941

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