Resource title

All Animals are Equal, but... - How Managers in Multinational Corporations perceive Stakeholders and Societal Responsibilities

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Resource description

The stakeholder approach has become a popular perspective in mainstream managementand corporate social responsibility (CSR) literature. However, it remains an openquestion how real‐life managers actually view their stakeholders and what rationales areused for making judgments about their relative importance. This article will try toanswer these questions by examining who managers in multinational corporations(MNCs) consider as their stakeholders and how they value them. It is concluded thatmanagers still tend to hold a rather narrow (managerial) view of the firm and primarilygive priority to stakeholder groups which are directly involved in the coretransformation system. The conclusions are derived from interviews and surveys of intotal 662 managers in four MNCs. The data is collected as part of RESPONSE: a largeEU‐ and corporate‐funded initiative on corporate social responsibility (CSR).

Resource author

Esben Rahbek Pedersen

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Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/7936

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