Resource title

Making Consumer Knowledge Available and Useful - The Case of the Computer Games

Resource image

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Resource description

It has been demonstrated that users occasionally innovate. However, it can now be observed thateven end-consumers act as a source novel product designs. A case study of a firm, and “its”consumers - from the computer games industry - illustrates how sourcing of consumer knowledgehas enabled the firm to improve product design. Two conditions favor the results firms can obtainfrom consumer’s knowledge. First, is firm’s ability to exploit new opportunities of information andcommunication technology - on-line communities - to establish interfaces connecting them withconsumers. Second, is firm’s ability to initiate a mode of organization by which the consumers areguided and motivated to reveal merely relevant knowledge.

Resource author

Lars Bo Jeppesen

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/7898

Resource license

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