Resource title

How do digital information good characteristics influence pace and modalities of international market entry?

Resource image

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Resource description

The paper develops theory to propose how considering digital information good characteristicsmodify and extends existing explanations with regard to entry mode choices (in single markets)and internationalization paths (across countries). Explanations offered relate to network andlock-in effects, complementary infrastructure investments, branding, and customer learning –factors that are particular important for understanding international market entry of digitalinformation good providers.

Resource author

Volker Mahnke, Markus Venzin

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/7893

Resource license

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