Resource title

Micro-strategies of Contextualization - Cross-national Transfer of Socially Responsible Investment

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Resource description

This paper examines how individuals select and mobilize local institutions when they transferbusiness practices across societies that are construed as dissimilar to one another. We investigateempirically how the American business practice of socially responsible investment (SRI) wastransferred to France and Quebec. Our analysis identifies five micro-strategies that were employedto contextualize SRI, namely filtering, rerouting, stowing, defusing, and coupling. This repertoire ofmicro-strategies extends previous research on contextualization, translation, and institutionaltransfers and links them to one another. They may also help explain why some transfers succeedwhile others fail.

Resource author

Eva Boxenbaum, Jean-Pascal Gond

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Resource language

eng

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application/pdf

Resource resource URL

http://hdl.handle.net/10398/7875

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