Resource title

Consumers as co-developers - Learning and innovation outside the film

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Resource description

1Abstract: This study describes a process in which a firm relies on an external consumer communityfor innovation. While it has been recognized that users may sometimes innovate, little is known aboutwhat commercial firms can do to motivate and capture such innovations and their related benefits. Wecontribute to the strategy literature by suggesting that learning and innovation efforts from which afirm may benefit need not necessarily be located within the organization, but may well reside in theconsumer environment. We also contribute to the existing theory on "user-driven innovation" byshowing what firms purposively can do to generate consumer innovation efforts. An explorative casestudy shows that consumer innovation can be structured, motivated, and partly organized by acommercial firm that lays out the infrastructure for interactive learning by consumers in a publicKeywords: Product Development, Consumer-to-Consumer Interaction, Learning, Consumer Innovation, Community, User-toolkits. JEL code(s): L21; L23; O31; O32

Resource author

Lars Bo Jeppesen, Måns J. Molin

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/7281

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