Resource title

Danish children´s upbringing as consumers

Resource image

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Resource description

The paper describes Danish 5-18 year olds children’s situation in year 2000 based on TNSGallup’squantitative annual children- and youth index. The focus is on the following topics:Children’s economy and saving ability, children and the emerging electronic world, brandawareness, transaction knowledge and shopping, media use and, interest and activities.KeywordsChildren’s consumption, children’s money spending, children’s purchasing, children’sinterest and activities

Resource author

Flemming Hansen, Carsten Nielsen

Resource publisher

Resource publish date

Resource language

eng

Resource content type

application/pdf

Resource resource URL

http://hdl.handle.net/10398/6655

Resource license

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