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The Landscape of Mass Mediated Articulations of Biotechnology

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The objective of this paper is to explore the associations made in mass mediatedarticulations of biotechnology. It serves as the basis for further analyses of massmediated controversies and the purpose is to establish a map of the landscape ofmass mediated articulation of biotechnology. Which kinds of genetic researchand technology are articulated in what way? What can be associated to what inthe mass mediation and when is it portrayed as controversial? In short this is astudy of associations in the news production that serves as a way of establishingan empirical archive for further work. It is based on a relational ontologyinspired by French philosopher Bruno Latour, supplemented with the method ofcontent analysis developed within sociology of mass media. The aim is to studythe production of networks of articulation in mass media by looking at theoutcome (the articles), which they produce.

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Maja Horst

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