Resource title

Conjoint Analysis Using Mixed Effect Models

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Following the pioneering work of Allenby and Ginter (1995) and Lenk et al.(1994); we propose in Section 2 a mixed effect model allowing for fixed and random effects as possible statistical solution to the problems mentioned above. Parameter estimation using a new, efficient variant of a Markov Chain Monte Carlo method will be discussed in Section 3 together with problems of model comparison techniques in the context of random effect models. Section 4 presents an application of the former to a brand-price trade-off study from the Austrian mineral water market. (author's abstract) ; Series: Forschungsberichte / Institut für Statistik

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Sylvia Frühwirth-Schnatter, Thomas Otter

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en

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application/pdf

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http://epub.wu.ac.at/806/1/document.pdf

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