Resource title

Meeting customer needs - Young Savers

Resource image

image for OpenScout resource :: Meeting customer needs - Young Savers

Resource description

Customer orientation describes the way in which firms concentrate on discovering their customers' needs and then meeting those requirements. This case study illustrates customer orientation by showing how Yorkshire Building Society (YBS) has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.YBS has 131...

Resource author

Resource publisher

Resource publish date

Resource language


Resource content type


Resource resource URL

Resource license

Permission is given by the publishers to print, download and copy any part of this website and downloads by Schools, Colleges and Universities as long as it is used for education purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks. Other than this special exemption, all rights reserved. No part of the publication may be reproduced, stored in a retrieval system or transmitted, in any form, by any means, electronic, mechanical, printing or otherwise without prior, written permission of the publishers, Wilson and Wilson Publishing Ltd. If you like to request permission to reproduce any part of this site please contact the publishers.