Resource title

Meeting customer needs - Young Savers

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Resource description

Customer orientation describes the way in which firms concentrate on discovering their customers' needs and then meeting those requirements. This case study illustrates customer orientation by showing how Yorkshire Building Society (YBS) has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.YBS has 131...

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en

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text/html

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http://businesscasestudies.co.uk/yorkshire-building-society/meeting-customer-needs-young-savers/

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