Resource title

Building a local retail strategy

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image for OpenScout resource :: Building a local retail strategy

Resource description

In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs.This case study illustrates the high level of modern forms of customer service by showing how the Yorkshire Building Society has reshaped its retail activities around customer requirements. The study focuses on the development of a retail strategy based on identifying different customer...

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en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/yorkshire-building-society/building-a-local-retail-strategy/

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