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Managing the supply chain to meet customer needs

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It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the supermarket, they simply expect these products to be there and to be freshly baked. An average family will probably replace their supplies of bread several times a week. Behind these consumer needs for fresh products, there is a complex process of production. In the...

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