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Motivational theory in practice at Tesco

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Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. TESCO was formed out of a merger with T.E. Stockwell from whom he purchased tea for sale on the stall. The first store opened in 1929. Since then, Tesco has expanded across the world. It now has over 2,200 stores including hypermarkets and Tesco Express outlets to meet different customer needs. As...

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en

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http://businesscasestudies.co.uk/tesco/motivational-theory-in-practice-at-tesco/

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