Resource title

Promoting the brand

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Resource description

Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops the idea into a real product or service. In post-war Britain, in the late 1940s and 1950s, Donald Shepherd saw that there was a need for simple, easily made, portable buildings. These had the potential to provide all sorts of accommodation. Donald...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/portakabin/promoting-the-brand/

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