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Strategy, competitive advantage and the promotional mix

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image for OpenScout resource :: Strategy, competitive advantage and the promotional mix

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If you have ever been tempted by a promotional item on the front cover of a magazine, played a scratchcard game, received information about Tesco's loyalty card, flicked through a holiday brochure or ordered something through the Ikea catalogue then, you are likely to have come into contact with The Polestar Group. Polestar is a leading independent printing company serving publishing, retail...

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Permission is given by the publishers to print, download and copy any part of this website and downloads by Schools, Colleges and Universities as long as it is used for education purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks. Other than this special exemption, all rights reserved. No part of the publication may be reproduced, stored in a retrieval system or transmitted, in any form, by any means, electronic, mechanical, printing or otherwise without prior, written permission of the publishers, Wilson and Wilson Publishing Ltd. If you like to request permission to reproduce any part of this site please contact the publishers.