Resource title

Brand repositioning and communications

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image for OpenScout resource :: Brand repositioning and communications

Resource description

A brand is a product, group of products or company name with a unique, consistent and well-recognised character. The uniqueness can come either from a factual product or from its image - uniquely created by the manufacturer through advertising and packaging. The consistency comes mainly from the uniformity of its quality and performance, but it is also reflected in the advertising and...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/philips/brand-repositioning-and-communications/

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