Resource title

Segmentation

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image for OpenScout resource :: Segmentation

Resource description

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other, irrespective of which categories they operate in. The NIVEA range...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/nivea/segmentation/

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