Resource title

Nutrition, Health & Wellness - New Product Development at Nestle

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Resource description

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation developed by Nestlé. It explores the development of Maggi 'A Natural Choice': a range of culinary (cooking) products that is primarily targeted at chefs. Nestlé is the world's leading food company. Since it...

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en

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text/html

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http://businesscasestudies.co.uk/nestle/nutrition-health-wellness-new-product-development-at-nestle/

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