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Creating strategic direction

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In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals. This is known as differentiation. Differentiation helps an organisation to develop a unique business strategy.  Managers need to make strategic decisions that create the right direction for their businesses. Decisions by senior managers at the top of a...

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en

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text/html

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http://businesscasestudies.co.uk/mott-macdonald/creating-strategic-direction/

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