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Creating the right marketing mix

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Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix of: the right product or service sold in the right place at the right price using the most effective forms of promotion. This is sometimes referred to as the 4Ps. This case study shows how Motorola has created an effective...

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en

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text/html

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http://businesscasestudies.co.uk/motorola/creating-the-right-marketing-mix/

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