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Developing a customer focused sales strategy

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The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for people to realise their dreams and encouraged them to spend. With the downturn in the economy came fear and uncertainty about unemployment and the harsh realities of recession left many consumers with debts and homes which had been transformed from investments to burdens.In the...

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en

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text/html

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http://businesscasestudies.co.uk/mfi-furniture-group/developing-a-customer-focused-sales-strategy/

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