Resource title

The marketing process

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image for OpenScout resource :: The marketing process

Resource description

McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation. Branding only works when an...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/

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