Resource title

Staying ahead in a competitive environment

Resource image

image for OpenScout resource :: Staying ahead in a competitive environment

Resource description

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers. McDonald's has built its success around a formula of providing a range of standardised...

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/

Resource license

Permission is given by the publishers to print, download and copy any part of this website and downloads by Schools, Colleges and Universities as long as it is used for education purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks. Other than this special exemption, all rights reserved. No part of the publication may be reproduced, stored in a retrieval system or transmitted, in any form, by any means, electronic, mechanical, printing or otherwise without prior, written permission of the publishers, Wilson and Wilson Publishing Ltd. If you like to request permission to reproduce any part of this site please contact the publishers.