Resource title

The marketing mix in the food industry

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McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip producer in the world with a market share of almost 33% and more than 20,000 employees working in 57 locations worldwide. Since 1968 McCain GB has been operating from its UK base in Scarborough, North Yorkshire. McCain prides itself on the quality and...

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en

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text/html

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http://businesscasestudies.co.uk/mccain-foods/the-marketing-mix-in-the-food-industry/

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