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Using planning analysts at the centre of brand development

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In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within that market. Managers therefore need to build a business that is capable of responding quickly to changes in both consumer requirements and the business environment. This means not only constantly developing innovations but also being able to...

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en

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text/html

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http://businesscasestudies.co.uk/kraft-foods-uk/using-planning-analysts-at-the-centre-of-brand-development/

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