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The vital role of Sales at Kraft Foods UK

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Kraft Foods Inc. is the world's second largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as a Fast Moving Consumer Goods (FMCG) company. FMCGs have very high unit sales and require frequent restocking. The supermarket shelves on which the products are placed are said to experience a high rate of sale. Kraft is an American owned company with...

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en

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text/html

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http://businesscasestudies.co.uk/kraft-foods-uk/the-vital-role-of-sales-at-kraft-foods-uk/

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