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Budgeting and strategy

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Kraft is the world's second largest food company, employing 110,000 staff in 60 countries. The company originated in Chicago as a wholesale cheese business in 1903. Since then it has experienced continual growth by merging (joining together) with and acquiring (taking over) other businesses. Today it has a range of powerbrands that are household names. For example:Kraft Inc is a public company...

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