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Using new product development to grow a brand

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In a rapidly changing and competitive business environment, it is not easy to predict:future trends in consumer tastes and preferencescompetitors' actionsmarket conditions. Creating new products or making changes to existing brands can be expensive. It involves making investment decisions now, in the hope of making a return later. Weighing up future returns against an investment is a crucial...

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en

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text/html

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http://businesscasestudies.co.uk/kelloggs/using-new-product-development-to-grow-a-brand/

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