Resource title

Revitalising a valued character

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Resource description

Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result, creative images remain an effective means of communication. Firms with powerful, creative images have a valuable promotional asset. Firms must ensure, however, that the images they convey keep pace with changes in society and continue to reflect...

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en

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text/html

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http://businesscasestudies.co.uk/kelloggs/revitalising-a-valued-character/

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