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Building a brand in order to sustain its life cycle

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image for OpenScout resource :: Building a brand in order to sustain its life cycle

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Kellogg's All-Bran has a long and distinguished history. Like many other famous products, however, it is important from time to time to re-energise its life cycle.While All-Bran continues to be a powerful brand, a number of other high fibre brands made by Kellogg have not had the promotional support or sales of the All-Bran brand. Kellogg has therefore sought to support these other fibre...

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