Resource title

Protecting the marketing mix through intellectual property rights

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Resource description

The Intellectual Property Office is part of the Department for Business, Innovation and Skills. It is the official government body responsible for granting intellectual property rights in the UK. The Intellectual Property Office supports innovation by granting intellectual property rights. This is property that originates in the mind as an idea, such as a design of a car, a piece of computer...

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en

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text/html

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http://businesscasestudies.co.uk/intellectual-property-office/protecting-the-marketing-mix-through-intellectual-property-rights/

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