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SWOT analysis and sustainable business planning

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IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home...

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en

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text/html

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http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/

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