Resource title

Building on a brand

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image for OpenScout resource :: Building on a brand

Resource description

HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if any companies, have been more successful at establishing a brand image and associating it with its trading heritage, quality and service. This case study considers the importance of branding and the value of an established brand name when a company is...

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Resource language

en

Resource content type

text/html

Resource resource URL

http://businesscasestudies.co.uk/hmv-uk/building-on-a-brand/

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